Most people these days use a link cloaker or redirect script or service of some kind. I use several self-hosted redirect scripts, as well as some commonly-used hosted services. Someone asked me why recently, and I thought it would be a useful topic to share with you. It’s a topic that isn’t well understood and is largely under-appreciated.

CLOAKING VS. SHRINKING VS. REDIRECTS

In my mind, all of these scripts and services do the SAME THING: they let you set up one URL to REDIRECT people to another. I call them ALL “redirects”. Most offer different features and benefits, so I use several.
continue reading "Link Cloaking, Redirects, and QR-Codes"

I don’t know about you, but I get pretty tired of hearing about one court case after another that goes against common sense, decency, and even human dignity. But here’s one that came down yesterday (July 8th) that we in the Internet Marketing world really need to cheer about.

Unfortunately, due to the hullaballoo surrounding another crazy court case ruling in the same area the same day that got national, if not world-wide press, this case will probably go completely unnoticed by the news media.

To make matters even more tantalizing, the winning party in this case was a couple who used the internet to promote their business, and they represented themselves, pro se. That is, they couldn’t afford a lawyer, so they took on the largest automaker in the world in an appeal of a trademark suit all by themselves — appealing a case they’d already lost.

And they WON the appeal! WOO-HOO!

Trust me, THIS CASE IMPACTS YOU AND ME!

Here are a few snippets from the decision:

continue reading "Couple Wins Domain Name Trademark Dispute Against Toyota!"

How are your online sales going lately?

Mine aren’t too good.  Nor are the folks I’m helping with their websites.

Why?

Nobody seems to be spending money right now.

What If I could point you at a market segment that’s not only spending money, but is DYING to spend it MORE EFFECTIVELY?

continue reading "Marketing To Main Street"